The third, “To the shores of Tripoli,” was revised in 1848 to “From the halls of Montezuma to the shores of Tripoli.” And that brand is only 128years old!) The first was “ Fortitudine” (Latin for “with courage”), the second, “ Per Mare, Per Terram” (“By sea and by land”). It replaced three traditional but unofficial slogans, which isn’t a bad record for a brand that’s 239 years old (Take a look and see how many times Coca Cola has changed their tag line. The Marine Corps motto – “Semper Fidelis” (“Ever faithful” and the John Philip Sousa official march of the Marines) – was adopted in 1883. (OK, nobody’s perfect, but Marines come as close as you can get to perfect!) Marines have sometimes been called “Jarheads,” and that term originates from the "high and tight" haircut that many Marines have, which makes their head look like a jar. ![]() The Germans called the Marines fighting through woods that were thought to impenetrable, and who finally captured ground thought to be an absolute German safe haven, “Teufel Hunden,” referring to the legendary Hounds from Hell. ![]() The appellation “Devil Dogs” comes from the Battle of Belleau Wood in 1918. Marine “packaging” has changed over the past 239 years – they have the best dress uniforms of any of the services – but the name stuck! ![]() Oh, and to help maintain proper military bearing. For example, the phrase “Leathernecks,” hearkens back to 1776 when the Naval Committee of the Second Continental Congress stipulated new Marine uniforms and along with green coats, buff breeches, and black gaiters, the committee mandated a leather collar to protect the neck against cutlasses.
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